Your friends can even recommend other singles on the site to you, and it doesn't matter who starts the process - your friend can add you, or you can join up and simply give us your friend's email address.
My Single Friend was founded in 2004 by TV presenter and property extraordinaire Sarah Beeny, who is notorious for setting her single friends up.
Compared to other dating websites, this method streamlines and focuses your search onto the most suitable partner options.
Despite the fact that she lives in England and I in Dublin, we met and began what is now a serious relationship.
“It has been reinforced by films and what we are fed on TV is that the ideal mate is tall, dark and handsome and this goes into our minds and takes root from an early age,” says Colgan.
It can be difficult to persuade women to date men who are the same size as them — but convincing girls to consider guys who are physically shorter than them is virtually impossible, says dating coach and editor of the book Guide to Dating Anne Marie Cussen.
Part of Affinitas Gmb H – one of Europe’s leading networks of dating sites – we create over 2000 couples every month on average, in more than 20 countries worldwide.
Elite Singles matches are made with longevity in mind, but that’s not all.
They need to feel feminine and protected, explains Rena Maycock, a director of the Dublin-based Intro Match-Making agency.
“It’s a genetic thing that may even go back to primitive times when men were larger and hunter/gatherers,” she says.
There is an element of ancient programming underlying this view of men, agrees psychotherapist Anne Colgan — it harks back to prehistoric times when height and strength in a mate were much prized by women because it meant the physically weaker female had a better chance of survival.
And from rom-coms to action thrillers, Hollywood continues to recycle this age-old stereotype.
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